When we talk about the technologies that are going to revolutionize the world, we tend to establish correlations between advances that they made in the past – such as the personal computer, the internet or the smartphone – and trends that promise to do so in the future.
Regardless of how sophisticated the new technologies are, their nature is to solve a problem. If they are not able to serve this purpose, they are useless.
And, often, we see that it is technology in search of a problem. At the same time, the teams that develop these business models based on cutting-edge technologies usually have little real understanding of the area they are trying to apply it to.
We believe that the future will not be dominated by one or another technology exclusively, but by several at the same time, working together. From machine learning to augmented reality, through IoT or blockchain. These technologies can and must converge to act as accelerators with each other.
Exchange of m2m data and new security schemes. Deep Learning algorithms for processing large amounts of data and making decisions. Access to information through new interfaces such as augmented reality devices. And a long list of examples that will constitute the economy of the future.
Every 18-24 months the business model of companies is forced to change due to technology. The key to survive is in having a digital strategy.
At Midrocket we have it clear and offer solutions based on this philosophy.