Artmimo: experience as a purchase driver
With very tight deadlines, we managed to create their brand image, develop their platform and launch strategy using agile methodologies.
The Case
The client required the creation of their brand image, as well as the development of a successful market launch strategy in a short period of time.
To approach the project, we defined a digital strategy based on developing an art sales platform that integrated the latest technologies in user experience.
In its execution, we launched the development of a multi-platform app with immersive computing technology. Additionally, a user and artist management system was created to facilitate the client's internal administration.
Digital Strategy
Being a very traditional sector, the strategy had to be developed by thoroughly studying the market, procedures, and preferences of the target audience.
Learn more about digital strategyLogistics System
We structured and developed the logistics system to guarantee safe, fast, and economical shipping with national coverage.
Marketing Campaigns
We prepared successful online marketing campaigns focused on artist acquisition and follower generation.
Exhibition Techniques
We developed new exhibition and sales techniques.
Brand Identity
We designed a brand identity with an appearance suited to the sector paired with an innovative interface.
Immersive Computing
The startup's goal was to make a statement and bet on technology to offer a digitally immature market.
Based on the bet they wanted to make, we proposed the use of immersive computing to foster consumer confidence.
Training Methodologies
We implemented training methodologies for the continued use of these technologies.
Mixed Reality App
We developed a mixed reality application.
Market Concept
We prepared a concept based on the market and studied the market by segmenting it according to technological penetration.
User Experience
As we developed the digital strategy, user experience gained more importance as a key element in executing the idea.
Learn more about user experienceAJAX Functions
Development of AJAX functions avoiding page reloads.
UI/UX Design
Study and UI/UX design of fundamental sections like "Order a custom work".
Simplified Purchase
Buy art in two steps. Implementation of "One-click view" and "Detail view" without annoying page loads.
Navigation Optimization
Navigation optimization through the use of compression and asynchronous loading technologies.
Cloud
Since the project is based on the digital environment, it was essential to implement it with a Cloud solution.
We designed the project to be scalable as the audience and transactions grew, without affecting platform performance.
Result
These user experience implementations allowed us to place the bounce rate below 5%.
Regarding purchase impulse, after the first phase of the project launch, we managed to increase the conversion rate by 68%.
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