Rentchester: your furniture on subscription
The biggest challenge was developing an automated subscription system where customers would pay a monthly fee for a furniture package with various rates depending on the terms desired by the customer.
The Case
Rentchester's idea was the sale and rental of furniture, focusing on the latter as an innovative element. Rentchester was looking to develop their first product with a tight budget for market launch.
Our proposal: the development of a robust MVP to support platform growth, limited in functionality level to fit the budget.
Our approach: Midrocket had to integrate from the start in product definition, thus contributing our experience in product development to avoid inefficiencies and cost overruns.
Product Definition
In this phase, it is essential to understand and differentiate between what the client "has in mind" and what the "client needs." It is a critical moment and can condition the rest of the project if not executed with proper analysis.
We implemented 8 sprints with the client: Brainstorming → Wireframing → Feedback until completing the product definition.
Learn more about user experienceBrainstorming
Consists of a meeting between Midrocket and the client where we contribute ideas: market analysis, benchmarks, competition, etc.
Wireframing
We start by creating sketches of what the product could be in a non-specific way that, with each iteration (sprint), tends to be more specific.
Feedback
It is a phase very similar to Brainstorming in its execution, but it is convenient to separate it to evaluate only the previous phase and cede ideation to the next phase.
Product Development
Once the product is defined, we have the instructions to develop the product. In this phase, the development team can work with very specific product documentation.
The most important challenges were: payment automation through Stripe, development of a subscription system based on fee modalities according to the terms selected by the customer, and custom theme development based on the wireframing created.
Learn more about digital strategyContinuity and Durability
One of our pillars in Midrocket's offer to our clients is the continuity and durability of products.
We develop projects with a certain capacity for self-management and use technologies with a wide user base, thus preventing future cost overruns.
Result
We developed a robust MVP that allowed Rentchester to launch to market with a functional and scalable platform.
The automated subscription system allows efficient management of furniture rentals with different payment modalities.
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